By Robbie Sutter


Recently, Facebook announced to the world that it had purchased Oculus VR, the company responsible for the virtual reality project known as the Oculus Rift. Even though the gaming-virtual reality headset appears to be a unique prospect, the news of the acquisition in question garnered a tremendous response on the Internet, for better or worse. It seems as though there has been quite a mixed reception to the news and I believe that an Internet marketing company has the capability to make sense out of all of this.

There have been a number of concerns that I have seen in regards to the Oculus Rift becoming a project owned by Facebook. One of the many claims that I have seen was that it would become more of a piece of technology geared towards social media, seeing as how that is Facebook's bread and butter of sorts. Those in the video game world typically do not see social media on the same level as video game development, so the latter taking precedence over the former should not be overlooked. With that said, can an Internet marketing firm give its own take?

It is important to keep in mind that the Oculus Rift came about because of Kickstarter. People saw interest in the proposed project and, as a result, donated tremendous amounts of money in order to see to it that said project was finalized. With Facebook taking the reins, though, it is fair to assume that there were many who asked, "What was the point of our efforts?" Even though I can see where many are coming from, in this regard, I do not think that it is founded.

There are actually many more positives to consider with this acquisition, as I am sure that firms such as fishbat would be able to attest to. It is worth keeping in mind that Facebook is, by and large, an entity that has a tremendous amount of money by its side. What this means is that there is very strong chance that the development associated with the Oculus Rift will come about at a speedier pace. I believe that this can make many backers happier in the long run and I am sure that any Internet marketing company can agree.

Hopefully this means that the more that Facebook backs Oculus VR, the sooner that the virtual reality device is able to make its way into stores as well as the hands of backers. I have seen the Oculus Rift and it is, in a word, impressive. It gives me hope that gaming can develop over the course of time and become an even more engaging experience than it ever was before. I have to believe that, with this news, it will do the Oculus Rift a world of good.




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