By Olivia Cross


Runway study it is a systemic examination of data on runway show and how plans are implemented in the industry. These models showcase different outfits from different designers. There can be other new collection from companies or other brands. Designers always have to work with models whereby their duty is to market commercial and non commercial products on runway analysis.

The parade of moving bodies makes up an essential feature of a fashion show, and has given rise to the modeling profession as well as to a range of conventions of movements, poses and looks. It is accompanied by music which emphasizes the rhythm of movement and blocks out other sounds from the overall impression. The moving bodies are predominantly female models.

For a run way to be a success it has to have audience, photographers, designers and models. The moving bodies are required to have some attributes like a certain inch height, kilograms and a body size that suits the designer outfit. For female models they ought to have a minimum of 5.7 inch and male should have a minimum of 5.11 inches. Models ought to have outstanding physical appearance, the bony cheeks and fierce eyes. Courageous and boldness should be one of models qualities to make him or her unique being.

In the event, models have to showcase different designs, make overs as in change of hairstyle and make up, do the catwalk and posses for photos in all angles if possible. Runway basically showcases outfit because the audience prefer clothes as compared to any other form of product in the fashion show.

The most successful models are booked by companies to advertise their product because they will get more attention from the target population hence they will end up buying and designers product. They also make their own cloth line or perfume or other products, they also launches their television shows and reality shows, some professional models appear to the most successful magazines. They also opens modeling agencies to inspire upcoming models.

These shows are also called catwalk shows which is a sales promotion mechanism in the clothing industry and widely recognized as a cultural event. There can be various types of models, for example supermodels, models who are plus sized, glamour models, petite models, health models, fitness models, Trade show models, convention models, art models as well as freelance models. In most of the time only super models with most experiences are hired for the catwalk.

Once the models walk down the platform, as a means advertising items to the audience. If they are interested they make orders automatically hence promoting the designer. Most celebrity purchases these products when they attend these fashion shows.

In the world today the runway being a female dominated industry is now having male models on the show. This has benefited the designers who makes male outfits and it has opened an opportunity for both the designer and the model due to job creation.




About the Author: