By Bob Dole


So, you're open for burglar and fire alarm business. Did you think that customers would just magically start beating a path to your door? Wrong. You need to promote what you've created! If you don't let people know that you're there, how are they going to find out about you and what you can offer them? Here are some tips to bring those customers to your door.

A large amount of capital is not needed to begin your burglar and fire alarm business. Many can be started with just a bit of money. This is important to understand that you don't need millions to get started and the quicker you understand this the better off you will be!

Get your daily dose of reality check even though you may be doing extremely well for the moment. In burglar and fire alarm business real success can only come to those who do not assume that success is theirs to own. It in fact should be treated with kid gloves and handled with extreme dexterity. Keeping one's ears close to the ground will help.

Getting ready to launch into your growth strategy? Take some time to consider if your tag line needs updating. Updating your tag line is an easy method to indicate to your clients that you are moving forward with your burglar and fire alarm business.

Don't sell yourself short. Many burglar and fire alarm businesses tend to undervalue the products or services they provide and price them accordingly. Price your services and products at what you believe them to be worth. Take pride in your business and what you are doing. It's worthwhile and other people will come to see that if you believe in it with all of your heart and soul.

Questionnaires and required testing should be executing within the recruitment process. It costs a lot of money for companies to recruit, employ and train employees along with paying regular wages. Eliminating weak links through testing before they are hired can save a lot of money on the backend.

Believe it or not, the Yellow Pages are not dead. Advertising in the Yellow Pages to expand your burglar and fire alarm business returns two key results: 1. Advertising in print, which is delivered to everyone in your area; 2. Advertising online, which is visible nationally. The Yellow Pages have evolved to include online searches, so it's a win-win for business revelation.

Always do what you say you are going to do. Many deals are lost do to someone not meeting a hope that was set. If you achieve to having information back to them tomorrow, do it. If you don't follow through on the little things, people will have a tough time trusting you to do the big things.

Trust is essential in burglar and fire alarm business relationships, and mainly important between employers and employees. While tempting to trust everyone, keep a careful watch on employees and those with whom you work. Staying informed about all that occurs in your business will keep you on top of what is going on, whether or not anyone is attempting to cheat you.




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