By Chad Moli


Probably the best advice a person could give regarding selling software online is to know how to market your software product to widen your customer base. If you're thinking about setting up a web-based store, or perhaps you have one and it's not doing well, then the following article will be a great resource to you!

When running an online website, know that not every visitor is there with the right intentions. Ten to fifteen percent of the clickers may be there to commit fraudulent purchases. Always be on alert to predators trying to cause harm.

When designing your navigation bar make sure it takes into effect spelling errors and can reroute the customer to similar spelled software. You never want the customer to return to a screen that says no search available. This will immediately shut the customer down and they will leave.

It's hard to keep track of your thoughts and goals when running a business. One such way to organize your thoughts is by making a 'To-Do' list. Always place customer interaction at the top of your list so you can keep them satisfied and returning to your site time after time.

Planning and strategizing are great ways for you to achieve your goals. By making a blueprint to success and sticking with it you'll be able to build a customer base and take your company to the top!

Keep your website clean and to the point when dealing with customers. Don't make it too wordy and descriptive because then you will lose their attention. Customers visit your site to buy software and services, not read novels.

It's important to entice your customer and make your software look as attractive as possible. On way is by placing attractive images of the software next to their descriptions. Make sure your images always accurately represent what is being sold.

Social media is a great tool to use for both research and attracting new businesses. By creating Facebook pages you can start to build a brand following, and then by using twitter you can search for real time updates in the market and feedback from customers.

Supporting complementary websites is a great practice to get into. Customers don't mind shopping on two different websites as long as they can get what they want when they want it. You can link to eachother's sites and have a little bit of friendly competition as well as increase your search engine ranking.

Giving customers special offers helps with not only having them purchase software, but also helps with increasing word of mouth advertising. When one persona has a pleasant experience using a coupon code they are sure to send the offer to friends and family.

It's important that your online software store is mobile optimized. A large percentage of customers shop using their smart phones and without a mobile friendly website you will lose out on these types of customers because of low access.




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