By John Bui


Having a well designed site is great, but it isn't going to succeed based solely on being visually pleasing. You need to be using online marketing and search engine optimization tactics to benefit from that great design work and bring the people in. Here are some more ideas for ways that you can increase your site's visibility.

It is recommended that you use a Google maps widget to embed a map to your location if you have a physical location in addition to your download website. This will prevent anyone from wondering how to find you and it is easy to find. It is important that you make things as easy as possible for customers and potential customers.

Depending on the keeping style of the download website, make sure that the navigation bar is eye catching and that the viewer can dictate around it easily. The customer needs to see the navigation bar, so make sure it stands out from the design and doesn't fade in to the background.

You should create a cheat sheet or some kind of guide that helps your customers where they need it. Doing so will entertain your customers and possibly get you more readers.

Everyone knows time-sensitive offers are an important part of marketing, but you've got to be sure to take them down once they've expired! New visitors will be turned off if they land on your home page and find irrelevant content. Keep your download website fresh and updated, and you'll project a professional appearance.

A lot of sites like to link to outside sources that have written about them in the news. In return, they'll blog about the source that's covered their topics, and create a nice round about relay system that will guide traffic. To find sites that pertain to the topics on your own page, do a search for whatever field your site is, and then add "in the news" behind it in the search bar.

Before you launch your download website you should put together a cache of pictures that you are going to add to your posts and your content. You should also write several articles before you launch your site. That way you start with a backlog of content and images at your disposal. Then once you launch, the time you spend on your site can be used for promotion and not writing copy and finding pictures.

As much as possible, make use of e-commerce friendly software. There are lots of them out there that are designed to help you easily manage your download website while you channel more of your attention to the site's core business activities.




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