By Frank Milhouse


Choosing the right address for your website is necessary if you want to have a successful online venture. Whether you are starting a business site or putting up a blog of your own, this is an important aspect that cannot be overlooked. Have it in mind that this is what your visitors will first see. The following are some things to consider when you wish to buy domain names.

The perfect URLs are those with the right length. If it is extremely long, it can end up confusing your potential visitors. They will find it hard to remember it and after trying a few wrong web addresses, they will quit. If a catchy URL is chosen, individuals will easily remember it and you will always have plenty of returning visitors.

Numbers, dashes, acronyms and other symbols should not be used. They also have a way of contributing to the confusion of prospective visitors. When you are about to buy domain names, the first thing you need to do before doing so is to concentrate on uncomplicated names. This will be beneficial to you if you want to launch a business site. It is easier to remember short phrases or words.

Give some consideration to the type of customers that you have. There are some names that are usually associated with certain types of businesses. The URL should not just be what you like but something that the majority of your customers can easily identify with. If you like a particular phrase or word, you should conduct some research to find out if it will appeal to prospective clients.

Always have some alternatives at hand. The URL that you intend to register might already be in use by an individual or another company. Note down all the possibilities that you have so that you can select another one if your first one is unavailable. If your options are unique, you will not spend a lot of time before getting a suitable domain address.

Do not forget that other extensions apart from the dot com are obtainable. These extensions include . Org, . Net or . Co. The most suitable extension will be decided by the kind of website that you are interested in building. For instance, if you have a business with products and services that are downloadable straight into mobile devices, a . Mobi extension should be given preference.

You cannot make use of a name that another company has trademarked. This is an infringement of copyright that could lead to legal action. The lawsuit's costs can be very substantial so it is better to avoid it completely. You can visit the copyright site to verify the URL that you intend to register if you really want to be sure.

When you want to buy domain names, it is better to include the keywords that are most applicable to your business. For example, if your company sells footwear, the word footwear can be added to the URL. Alternatively, if you are interested in reinforcing the presence of your firm on the internet, then your business name should suffice.




About the Author: